Creative Director & 2009 - Present
Executive Producer
Providing freelance creative, project, video production and
content management for events, meetings, experiential marketing, websites and
environments. Some highlights:
Ø Consumer goods product launch event in Times Square as part of
integrated campaign
Ø Production of World Record Fitness Event in Mid-Town Manhattan
for major hotel chain
Ø Opening Ceremony and Press Conference with senior executives
for major consumer event
Ø Successful pitch for product launch meeting with major
pharmaceutical company
Ø Consulting for financial services communications plan and website
Clients
included: Nickelodeon, Kimberley-Clark, Starwood
Properties, Dentsu America, GolinHarris, PNC Bank, KKR, Merck, Novartis, Bramson
Productions, Ketchum PR, Concentric Communications, Emanate PR, Bank of
America, Chase, Ketchum, Liberty Mutual, Canon, JCCI, MetLife, Bayer
(a division of
Ketchum, Inc.) 2005 – 2008
Creative Strategist &
Executive
Producer
Created
integrated (with PR and marketing) experiential campaigns and events (internal
and external) for clients in the pharmaceutical, finance, beauty, high-tech,
retail, and hospitality industries. Oversaw concept development, video
production, art direction, scenery conception, and all interactive and
multi-media elements. Supervised and
managed the formation, writing and editing of creative proposals and pitches.
Developed strategic approaches to support numerous successful PR and marketing
campaigns. Led multiple teams across several
projects simultaneously. Managed budgets
and schedules, maintained overall profitability of events, and ensured a high
quality of event. Events ranged from
meetings to product launches to experiential marketing to trade shows. Some highlights:
Ø Created “Gift on Fifth” a large-scale consumer event to launch
Bank of America’s new Americard, with a custom building, automated holiday
shopping windows, a custom web page, and many other experiential elements
Ø Created large-scale launch event for “$0 Trade”, with custom
video and graphics package, live video feeds and internal broadcast, experiential
activities and city-wide street teams
Ø Oversaw the creation of a customized video game with arcade
controls, custom graphics
Ø Oversaw the creation of videos for senior executive’s
presentation to industry conference
Ø Created a large-scale, 3-truck, 10-city national tour with many
experiential elements
Ø Created and executed $13mm-$15mm of work per year, with 30%
growth
Clients
included: Bank of America,
Boehringer-Ingleheim, IKEA, Jim Bean, Embassy Suites, Kodak, AETN, (RED),
Liberty Mutual, DEG, Merck, and TFC
Back Door Productions, Inc. New
York
Provided
technical, production and creative consulting to the theatrical and events
industries. Projects included Broadway
and Off-Broadway, corporate events, special events, dance, opera, film and
video
Some highlights:
Ø Designed the 2000 NY Emmy Awards show, and provided all
staging and technical support
Ø Provided technical direction for Tribeca Film Festival
Parties, ’03, ’04 and ’05
Ø Theatrical lighting consultant for Spike Lee’s feature film,
“Bamboozled”
Ø Coordinated all design and show elements, and oversaw all
staging and technical support for the 2004 Fragrance Foundation Awards
Ø Coordinated all design and show elements for numerous
Off-Broadway shows, including “Love, Janis”, “Jitney”, “High Infidelity”, “4
Guys Named Jose”, “Naked Boys Singing”
Ø Oversaw the world premiere, video promotion and taping of the
dance piece, “Firecracker” – a Chinese nutcracker, and coordinated a 7 city
tour in China
Ø Created custom technical elements, and coordinated all design
and technical elements for “How!Do!We!Do!” – a Lincoln Center presentation with
Jessye Norman and Bill T. Jones
Additional Experience
Adjunct
Professor 2002 - 2005
Taught
courses in Rigging and Production Management, created course syllabus and
lesson plan
Asst
Production Manager 1996 - 1998
Assisted the production manager and
general manager with all aspects of the Broadway show, “Ragtime”, including
budgeting, scheduling, supervision of load-ins and load-outs, ensuring show
quality, venue negotiations and arrangements, and supervising union crew. Major productions included the World Premiere
(Toronto), the Broadway Premiere (NY), the First National Company (LA) and the
First National Tour (originating in Washington, DC)
Yale School of
Drama M.F.A.
Select Awards
FastCompany.com
- Top 8 Pop-up Events of the Decade;
Event Design Magazine - Best Special Event/Environment 2008; BizBash 2008 - Best Fresh Idea, Best Event
Concept (over 50K), Best Staging / Set Design, Best Use of Technology, Best
Event PR Strategy; Event Marketer
Magazine - Most Notable Events, 2008;
PRSA 2008 - Award of Excellence – Events; Big Apple 2008 - Marketing Consumer Services,
Financial; Big Apple 2007 - Marketing
Consumer Services, Financial; Sabre
Award 2007 - Event Marketing, Financial Services; PR Week Awards 2007 - Multi-Cultural
Marketing Campaign of the Year